Keynote speaker services for Information Sessions
Selling to potential retirement village residents needs to be information based. They see the transition to village living as high risk and alien to their current way of life.
So as part of our engagement services, our founder, Karen Mattingley, conducts highly informative and educational Information Sessions under the umbrella of your organisation.
For potential residents, these sessions provide a non-confrontational and relaxed opportunity to learn more about your village, without the stress a one-to-one sales meeting can produce. This is particularly important in the early stages of discovery for a prospective resident.
For retirement villages, we find these Information Sessions:
- Provide an ideal opportunity to educate your target market in a mass environment
- Expedite lead generation during the initial sell-through phase of a new village development
- Quickly increase the confidence of prospective residents and their families to progress to the next phase – a face-to-face appointment
- Accelerate the number of enquires which lead onto a face-to-face appointment
- Create a pathway to fast-track conversion from enquiry to appointment
- Provide energy and momentum to the decision-making process as seniors consider their retirement village options
What occurs during an Information Session?
Each Information Session is strategically structured to:
- Educated seniors on all the salient features and benefits of your retirement village
- Explain, simplify and illustrate the financials associated with moving into your village
- Overcome the most common objections and uncertainties in a structured and educational format
- Enhance your organisation’s reputation as an industry expert who cares about residents and their families
We find seniors and their families appreciate Karen’s sincere and compassionate approach when delivering important information about their options. Her manner is gentle, warm and open which helps build immediate trust and rapport with potential residents.
When combined with Karen’s extensive experience and knowledge of the Retirement Villages Act, potential residents and their families are able to make informed decisions on the financials and what’s involved in transitioning to village life.
How can our Information Sessions help your organisation?
- Quickly build trust and rapport with your local target audience, potential residents and their families
- Position your organisation as an industry leader
- Thoroughly educate and inform potential residents in a non-confrontational environment
- Accelerate interest by removing the fear one-to-one sales meetings can generate
- Cultivate a sense of community before committing to the village as attendees meet and chat with others who are also considering your village
- Create urgency amongst attendees by kindling a fear of missing out on the benefits of your village
- Provide consistent messaging across a large audience
- Generate future word-of-mouth referrals and future attendees
To discuss Information Session opportunities to promote your village, get in touch.
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